Blue Line

We revamped the brand image for Blue Line Lounge, a hip cocktail spot tucked beneath Chicago's bustling L train. Our design captures the essence of contradiction, marrying sophistication with gritty urban charm.
Our playful aesthetic meshes seamlessly with the inviting vibe of a local hangout, offering a much-needed respite after a long day's work and commute. Vibrant oranges and soothing blues set the stage, while whimsical cocktail illustrations and catchy taglines establish Blue Line as the go-to spot for unwinding after a hectic urban grind.
Lead Designer
What We Did
Brand Identity
Brand Guidelines